Target Audience

Factors that affect target audience appeal are:

• age
• if you have a job or not
• How much money you earn
• where you live
• what style/trends you are into

H&M:

• Target audience - teenagers both genders
• Fashionable people
• Trendy clothes at a cheaper price
• Price range £1-£150
• Sell all items of clothing, accessories and underwear etc.

Zara:

• Target audience - Fashionable people
• Gender - Male and Female
• Age - Teenagers to adults
• On trend clothes every season

Next:

• Good quality
• Middle aged people
• Price Range - Middle
• Both genders
• People with jobs - good wage

Aldo:

• Good quality shoes
• People with jobs
• Expensive
• Both genders

Marks & Spencer's:

• Older people
• Quite expensive/Middle priced
• Good quality
• Both genders
• On trend but older style

Workshop Diary - Fashion

26th September 2014

This week we had a styling challenge. We had to pick an image of a teacher from the college out of a hat and pick a celebrity, we then had to style them both using the latest A/W trends however the teacher had a budget of £200. We had to factor in the body shape and the event we needed to style them for.

The teacher I picked is called Ali Sparkes. She is a course tutor in Art and Design. She is in the age group 30-50 and her body shape from this image looks to be an apple shape. 

The celebrity that I chose was Meryl Streep. She is a 65 year old actress and also looks to have a more apple shaped body.



 
The event I chose to style them for was an evening event such as a ball. The trend that this came from is Shadow Play which is all about the delicacy of evening gowns. The designer's collection I took a dress from for my celebrity style was Elie Saab's Ready to Wear Autumn/Winter 2014-15 collection. The dress as shown below is elegant and beautiful but also suitable for Streep's age category as I would get the designer to make it either with the leg slit starting lower down or no slit at all. The wrap/pleated technique around the stomach draws your attention in and the subtle change from pale pink to black catches your eye. This therefore takes your attention away from the torso which is the biggest problem with apple figures. There are also sleeves on the dress, this is helpful as Streep always has her arms covered.
 

 
I teamed the dress with a nude Alexander McQueen clutch, elegant Manolo Blahnik sandals and beautiful chandelier style earrings by John Calleija.

 
 

 

 
 
To trickle this trend down for the teacher and to stay on budget I chose to look in the Debenhams evening wear collection. I managed to get a dress, shoes, clutch, earring and hair comb all for a total of £158.24. The gown still fits in with the trend as it is flowing and has delicate lace sleeves, a wrapped centre and a slit up the back centre. The wrap around centre, lace sleeves and plunging neckline all take attention away from the torso and the dress is also age suitable for Ali Sparkes. This teamed with the silver clutch, shoes and hair comb and the black and silver earrings creates a sophisticated, elegant look for someone in her age group.
 
£74.25
£32
£20
£6.39
£25.60
 
The style for the teacher and celebrity has trickled down beautifully. They both have elegant gowns which fit in with the Shadow Play trend, clutch bags, strappy shoes and delicate earrings. The differences are simply that the celebrity has all designer items whereas the teacher has items that are more affordable from Debenhams, also that the celebrity has a different colour scheme to the teacher.
 
There are a few different body shapes for women and they all have different names depending on who you ask. These body shapes change how a stylist would dress you due to the fact that different items of clothing suit different shapes better.

 


 Planning















Style board for celebrity




 
 
 
 
 
 
 
 
 
 
 
 
 
Style board for teacher

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
After our planning and research we had to create style boards for the celebrity and teacher and then pitch them to the class. We were scored out of 10 on five different things: Organised and finished; Is it on trend?; Suits body shape; Cost suitable and does it trickle down well.
 
 
For my pitch my strength was sticking to all the points. I made sure that I mentioned all the points I was being marked on and stuck to the time limit which was a few minutes each. However, my weakness is that I am not very confident, this was why I was stood there with my arms folded which isn't very good body language, I need to work on this.
 

Different Careers

Haute Couture Designer - http://uk.pinterest.com/aaurora0862/haute-couture/

Elements: Many different patterns created with many different, expensive techniques, detailed and beautifully done. Each collection has a certain colour scheme which is produced using all the colours in the world. Beautiful, sculptured shapes clearly created for the runway only, can't be worn day to day. There are different textures for each different piece as different materials are used; metal, paper, plastic any material really. Textures can also be created by the techniques used such as beading, embroidery, pleating, weaving etc.

Draping Designer - http://uk.pinterest.com/aaurora0862/draping/

Elements: As with the haute couture the colour differs with each designer and collection, many different colours can be used. There isn't much pattern in draped designs as the techniques used are what the audience concentrate on, patterns would take attention away from that. Beautiful shapes can be created when draping, sometimes within the garment sometimes as an extra piece to the garment. Textures are again created within the techniques, pleating, weaving, smocking etc.

Tailor - http://uk.pinterest.com/aaurora0862/tailoring/

Elements: The colours used within tailoring are usually the classic black, grey, brown and different shades of blue. The patterns used are usually checked or striped however pattern can also be put into the lining of suits as shown with Leonard Logsdail's work. There aren't any unusual shapes within tailoring, just the classic suit jackets and trousers. Textures within tailoring only differ due to the different fabrics.

Commercial Designer - http://uk.pinterest.com/aaurora0862/commercial-fashion/

Elements: The colour scheme within commercial designing differs depending on the season, it can vary from any colour but always comes from the schemes shown in haute couture design as does the shape and pattern in the garments. The textures can again either be from the different fabrics or the techniques used.

Interior Designer - http://uk.pinterest.com/aaurora0862/interior-design/

Elements: Colours can differ with different designs however, as with most designers, there is usually a set colour scheme for a certain set of designs. Patterns also differ depending on which designer it is creating the piece, it depends what the designer is inspired by. Shapes can also come in a wide variety depending on the designer and textures again vary depending on which techniques are used.

Costume Designer - http://uk.pinterest.com/aaurora0862/costume-design/

Elements: Colours, patterns, shapes and styles all depend on what the designer is working on at the time, they have to stick to a certain limit due to the demands of the film or director. They could be designing for a sci-fi film set in the future or a theatrical performance set in the 18th century. They have to make sure everything works and fits together in a certain way. The textures again depend on the materials and techniques used.

Future Careers

Careers A-Z

 

A Assistant Buyer

B Buyer

C Costume Designer

D Dress Maker

E Editor

F Footwear Designer

G Garment Technologist

H Haute Couture Designer

I Interior Designer

J Jewellery Designer

K Knitwear Designer

L Lingerie Designer

M Merchandiser

N Nightwear Designer

O Online Sales Manager

P Print Designer

Q Quality Control Manager

R Retail Merchandiser

S Stylist

T Tailor

U Underwear Designer

V Visual Merchandiser

W Wardrobe Assistant

X

Y Youth Designer

Z Zip Technologist

 

Wardrobe Assistant – Starting salary and hours are variable. There is no set entry route for this job, just need to be interested in fashion and need some sewing skills. Practical experience will help with this job. College and university courses would help give some of the skills needed for this job.

Costume Designer – Starting salary £13,000+ per year, hours variable. Need a knowledge of fashion and costume history. Need design skills and to be organised and work to a budget. Need a university qualification and may need to start as a wardrobe assistant or costume maker. Could also get the job through an advanced apprenticeship.

Series Costume Designer Eastenders - BBC

 

 

BTEC Fashion

Oldham College 2 years

 

Work Experience

Royal Exchange Theatre Costume Department - Summer Holidays

 

Apprenticeship or Degree

LIPA - Liverpool Institute for Performing Arts

AUB - Arts University Bournemouth

UAL - University of the Arts London

 

Summer University

Northern College of Costume - 15 weeks

6 week placement afterwards

 

Wardrobe Assistant

This will help get a job as a costume designer

 

Costume Designer