Target Audience

Factors that affect target audience appeal are:

• age
• if you have a job or not
• How much money you earn
• where you live
• what style/trends you are into

H&M:

• Target audience - teenagers both genders
• Fashionable people
• Trendy clothes at a cheaper price
• Price range £1-£150
• Sell all items of clothing, accessories and underwear etc.

Zara:

• Target audience - Fashionable people
• Gender - Male and Female
• Age - Teenagers to adults
• On trend clothes every season

Next:

• Good quality
• Middle aged people
• Price Range - Middle
• Both genders
• People with jobs - good wage

Aldo:

• Good quality shoes
• People with jobs
• Expensive
• Both genders

Marks & Spencer's:

• Older people
• Quite expensive/Middle priced
• Good quality
• Both genders
• On trend but older style